When you think about building your brand, what comes to mind? Fancy product packaging? A thriving social media following? A gripping mission statement? While all of those things are incredibly important, there’s one old-school, yet powerful brand-building tactic that is too often overlooked in our digital age: writing a best-selling book.
It doesn’t matter what niche your business falls into — every business can (and should!) write a book. Here are 4 reasons why:
- The process of writing and publishing a book is so much easier now.
Gone are the days of sending off your draft to dozens of publishers only to sort through a stack of rejection letters. Gone are the days of investing thousands of dollars on a massive wholesale order of your book that you have to store in your garage. You can now self-publish your book quickly, digitally, and inexpensively. You can even hire ghostwriters to write your book. And with the help of Amazon, you can reach best-seller status within 48 hours.
- Boost your credibility and reputation as an expert.
Writing a book is an extremely effective way of positioning yourself as an expert: someone who has ideas worth reading. A book, in conjunction with other online content like YouTube videos, FB and Instagram posts, blogging, etc, will establish you in people’s minds as the person to come to about a particular topic. By stacking all this valuable content, you create buzz online and momentum around your business and brand.
- Build your brand.
Writing and publishing a book is another accomplishment to add to your list of achievements, but it’s also much more than that: it’s a powerful act of brand-building. A book will build your company’s identity by putting your brand before new audiences. This is a fantastic way to build a network of new leads to nurture. It will also solidify your identity for those who have already bought into your brand, which can ultimately help extend your brand’s reach. Your book can teach and inspire readers. Your book is a tool that you can use to give back to others, and that’s an invaluable piece of PR.
- A unique chance to share your story.
Your book will help your followers get to know the real you: the person behind the press releases and product launches, the person with a powerful origin story. You can use your book as a chance to show how your company, entrepreneurial ventures, or business approaches are an extension of who you truly are. Customers are often drawn to companies (and leaders) that seem genuine, and your book is an ideal way to show just how authentic you and your company are. Authenticity creates connections, and those connections can lead to new opportunities, new projects, new collaborations!
Where should you start?
There’s no doubt that publishing a business book can open doors of opportunity for more leads and sales. But writing a book is a huge undertaking, right? Knowing how to market it is an overwhelming endeavor, right? It will take months to achieve bestseller status, right?
If you’re asking yourself these questions, we’d like to personally invite you to join our notification list of our upcoming write your own book workshops. Come learn about how to become a best-selling author on Amazon within 48 hours, all without having actually written your book yet. You have three months to write a book once you launch your book on Amazon, and our workshop will also open you up to our network of ghostwriters to help you with this task. Submit your name and email below.