You know the saying, “You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time.” This rings true in so many ways, especially when it comes to private labeling. No matter how hard you try, there will always be someone that isn’t happy with your products.
Building and launching an ecommerce website or brick-and-mortar store is hard. After you go through all the hard work to introduce your private label products to the world, a bad review could make you feel like everything is tumbling down around you. You could have hundreds, even thousands of good reviews, but that one bad review would be enough to discourage anyone. We’re here to tell you not to fret, that you can turn a bad review into a positive experience for your company.
It’s All about Perspective
The first response most people have when it comes to criticism is to be offended or disappointed. While this is totally natural, you should start looking at it from a completely different angle. That bad review could be used as free research and development when it comes to updating or improving your existing products while also giving you valid input for future offerings in your private labeling business.
The Believability Factor
Here’s something you probably didn’t know about bad reviews: 90% of consumers assume that bad reviews are either deleted or censored. When you refuse to hide bad reviews for your products, consumers will find you more trustworthy which will bring them back for more. Let your customers decide, give them the variety of good and bad reviews so they can make a confident decision when purchasing your products. They may disagree with some of the things listed in bad reviews and most take them with a grain of salt.
I bet you also didn’t know that bad reviews actually bring MORE committed sales rather than losing them. In fact, customers tend to spend a lot longer on a site when they take the time to look through all the reviews (good and bad). This will give them a sense of who your customer base is, what your company is about, and against all odds will actually convert 85% more often than if you didn’t keep your negative and positive reviews available for all to see.
Increased Customer Engagement
Consumers love it when a company responds to their concerns or criticisms. They feel as though they’re finally being heard on their needs and wants. When you get a bad review, take the time to comment on it and let them know their opinion is valued. Opening that line of communication in a public way on your eCommerce site will encourage others to write reviews with the hopes of also being engaged with by you, the company, the brand they love.
To find success when starting a company, don’t forget that the opinions of these customers matter and can be used to improve upon your existing ideas in the future. Let us help you learn how to turn a negative into a positive for your eCommerce site or brick-and-mortar store!