Amazon is a great way to dip your toe into selling private label products, but if you really want to boost your brand and your business, expanding to your own ecommerce site is the way to go. Now, selling products on your own website does open a whole new world in many ways. Not only do you gain more exposure and drive more traffic to your own website, but you also have a bit more work to do to make sure things run smoothly.
Fortunately, we have the tips and tricks you need to develop your own ecommerce site where you can sell your own branded, private label products. Here’s what you need to know.
Images of your product in the best possible light are crucial, but you can step up your game with video of your product in use. One huge brand that does this well is Lane Bryant, which shows their clothing in movement on a model. It’s a big trust-builder for your buyers, who have the chance to examine what they’re buying in action.
How does this benefit you? Well, without the doubt that accompanies most purchases—you know, that little voice that asks if the product will look and work the same upon arrival—you’re likely to sell more.
Amazon and other online marketplaces take care of security for you and your buyers. When you make the move to selling private label products on your own website, your buyers’ security is up to you.
An up-to-date security certificate is likely all you need to lock things down, but your buyers won’t know you have that certificate if you don’t display the seal. An image isn’t enough, either. Make sure that seal links back to the certificate provider so buyers can get all the info they need before handing over their payment information.
Other elements you should include on your site are:
- Contact information, including a phone number
- Testimonials and reviews, without manipulating the content
- Team member bios
- Credentials and experience within your field
You may only have one chance to convince buyers to make a purchase. Don’t let a lack of trust get in the way.
While it’s tempting to simply copy the product descriptions from your suppliers, this could land you in hot water in more ways than one. First, these descriptions you receive from the suppliers are created so you, the seller, can make sense of the products. They’re often in shorthand or so bare that a buyer won’t see the charm and benefit of owning the item.
Perhaps even more detrimental, copying the information could get you a slap on the wrist from Google. If that information exists somewhere else online, you’ll be punished for duplicate content and lose your search rankings.
The more descriptive you can be, the better you’ll connect with your buyers. Use your brand voice to convey each of the item’s benefits—not the features. Show your buyers why they need the item, how it connects to your brand, and what they’ll receive when they make a purchase. One excellent brand that does a great job with product descriptions is ModCloth. You can take a page out of their book when creating your own descriptions.
With these elements in place on your ecommerce site, you’ll be set to sell your private label products and start expanding your brand. As always, we’re here to help any time you need it. For a jump start on your private label business, check out our free 5-day boot camp or join us in Colorado or Toronto for our next Private Label Blueprint™ live training course!