First, let’s lay some groundwork. Once you’ve optimized your product listing, we recommend running PPC ad campaigns on Amazon. Those ads will drive traffic to your listing, and—if you’ve optimized your listing and are selling the right product—convert to sales. But you shouldn’t stop there.
You should also market your product outside Amazon. Here are 5 ways to do that.
1. Create a Facebook Ad.
When you create a Facebook ad for your Amazon product, you’ll be able to target specific Facebook users who may be interested in your product. Your ad will display to those users, and when they click it, they’ll be taken to your listing, where they’ll have the option to buy your product.
This option is straightforward and can quickly get eyes on your listing. Facebook has a number of requirements and specifications for their ads, so make sure you do your research before starting.
2. Utilize the power of blogging.
Here are two ways you can use blogging to market your product.
a. Write a blog post on a topic in your niche, and contact top bloggers in your industry to see if they’d include it as a guest post on their site.
For this to work, you’ll have to write a great blog post. By “great,” we mean “helpful.” Understand that the bloggers you are contacting have built a lot of credibility. If your blog post isn’t helpful or accurate, they risk losing that credibility. So, write the best post you can.
Additionally, research the bloggers you contact. How does your post fit in with their content strategy? Does your post provide additional information or a new take on a topic they’ve been blogging about recently? You’ll have to show them why they should include your post on their site.
Here’s why we recommend this strategy:
The bloggers you contact will already have a substantial amount of traffic to their sites. If your post gets picked up by any of them, it will be read by many people. This will prevent you from having to organically drive traffic to your own blog, which could take time.
In your post, subtly mention your product and link to your Amazon listing. The mention of your product should be genuinely helpful. It should not be perceived as “salesy” in any way.
You’ll be able to include a bio with your post. Make it short, and link back to your business’ website, so you can build brand awareness.
b. Write a definitive post on a topic in your niche and post it to your own blog.
Do keyword research to determine which keywords would be best to focus on. Once you’ve identified your keywords, write the most helpful blog post you can about that topic.
If your product is an essential oils diffuser, you would do keyword research about topics related to essential oils, their uses, and their benefits. Let’s say that, after your research, you decided to focus on this search phrase:
“best essential oils for anxiety”
Then, you would write a blog post that details everything there is to know about the best essentials oils for anxiety.
You could write about the specific oils that are best to soothe anxiety, the specific uses of those oils (diffusing, topical application, etc.), recipes using the oils, and the list goes on.
If it’s related to essential oils and anxiety, you would include it in your post. You want to be as helpful as possible. In your post, you would also link to some helpful resources and other blog posts on the topic. You would include a link to your product in the post, as well, but remember—be helpful. Your product link shouldn’t set off red flags for readers.
This is a long-term marketing strategy. It’s unlikely to provide results overnight, but it will build your brand’s authority over time and increase your chances of long-term success.
We know what you’re thinking:
“That sounds like a lot of work.”
And it is. We won’t lie. But think about it like this:
If you sell an essential oil diffuser, and your blog post (with a link to your diffuser) is on the first page of Google’s search results for “best essential oils for anxiety,” your post will receive a lot of traffic.
And, if your post legitimately helps readers, they’ll be more likely to click on the link to your product listing. The more eyes you have on your product listing, the more likely you are to sell more of your product.
It’s a lot of groundwork, but the long-term reward can be worth it.
3. Create a YouTube Video.
Create a video showcasing your product. Show it from multiple angles. Show all its different uses. Show the different scenarios in which it could be used. Talk about why you created it.
Show customers what it would be like to own your product.
By doing this, you remove perceived risk for customers, making them more likely to buy your product. After watching your video, they’re much more familiar with your product. They’ve seen it in use. They know what it does. They even know the founder of the company!
You can use this in conjunction with your Facebook ad, put it on your website, or share it on your own social media.
There are many ways to market your product outside Amazon, and these are just a few. Whatever you decide, realize you are not limited to marketing on Amazon, you can branch out!