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Late last year, Business Insider wrote about Amazon becoming a major threat to United States retailers. However, for some reason, no one in the industry was talking about it. At the time, department stores such as the GAP, Macy’s, J. Crew and Nordstrom were talking hit after hit while their retail stocks simultaneously began easing into a downward trend.
Retail executives from the fashion industry began making excuses. Blame was placed on warmer than average winters as well as a general slowdown of consumer spending. However, most executives seem to have purposely failed to address the elephant in the room: Amazon’s explosive climb to the top. Amazon has now established itself as one of the leading consumer suppliers of retail clothing and fashion items in the world.
The Amazon “Perfect Fit” Sizing Module
There is some newsworthy food for thought for those who are looking to invest or register an Amazon selling account: the company just took the next step towards complete market control. Amazon has introduced an innovative new system that will establish the “perfect fit” sizing module for consumers looking to purchase clothing. This might be considered final “nail in the coffin” for retailers who felt comforted by the large number of consumers who prefer to try clothing on in the store.
Early in the retail fashion game, it appeared as if Target, Wal-Mart and Macy’s had the upper hand over online sellers simply by rule of thumb because most customers would prefer to try on potential purchases without going through a lengthy exchange process. However, with “perfect fit,” it appears that Amazon’s aspirations to rise to the top of all sectors will ultimately be solidified in the fashion industry as well.
There is no denying Amazon’s hold on the United States apparel market. Since 2005, Amazon-led Internet retailers have added more than $28 billion to their revenue. Competing department stores have lost $30 billion at the same pace. It doesn’t take a rocket scientist to do the math – Amazon is making as much as department stores are losing. This is a recipe for success given the company’s already firm grasp of the industry.
Amazon’s new plan focuses on making it easier for online consumers to discover new clothing, accessories and shoes that fit their fancy. By developing a program that also includes them finding their perfect fit, the only real advantage that physical retail locations will have is on-demand immediacy. However, Amazon’s consumer base has recently shown an increased willingness to shop for fashion on the Amazon marketplace. Effectually, on-demand immediacy isn’t even an advantage anymore.
Takeaways for Amazon Sellers
There’s a decent chance that Amazon’s strategic plan to take over the clothing sector will take an extended period of time. But don’t be surprised if it happens sooner. Amazon has surprised before and they have proved time and time again that they are adept at building the ground floor of conceptuality and living in the penthouse of reality.
For an Amazon seller, this is the time to become part of something bigger. The company’s fashion win will take control of consumer transactions and will draw them away from brick-and-mortar store and online retailers that can no longer offer similar technology, prices, or selection.
Michael Joyce is a contributing writer at Rosenbaum Famularo, P.C., The IP Law Firm behind AmazonSellersLawyer.com. Our practice focuses on Amazon Sellers.
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Amazon Sellers Lawyer is a team comprised of unique individuals with extensive knowledge and backgrounds. They are dedicated to defending the rights of e-commerce entrepreneurs and sellers across all platforms. Founded in 1994 by CJ Rosenbaum, the firm is now emerging as an industry leader as evidenced by its receipt of the Bitbond Best E-commerce Site of 2017 award. Whether a seller is facing an Intellectual Property issue, their funds are being held, or they simply need assistance with a suspension and reinstatement, the team at Amazon Sellers Lawyer has the knowledge and experience to serve sellers day and night, all around the World.