Does Your Business Have a Book? Here Are 4 Reasons Why It Should.

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.67″ background_layout=”light” text_orientation=”left” border_style=”solid”] When you think about building your brand, what comes to mind? Fancy product packaging? A thriving social media following? A gripping mission statement? While all of those things are incredibly important, there’s one old-school, yet powerful brand-building tactic that is too often overlooked in our digital age: writing…

3 Copywriting Secrets for Your Amazon Listing

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.67″ background_layout=”light” text_orientation=”left” border_style=”solid”] We’ve released a number of blog posts and webinars in 2017 about the importance of optimizing your Amazon listing. We’ve passed along our tips for how to create a title, pictures, bullet points, product description, and more. We’ve talked about SEO rankings on Amazon and how to work…

3 Ways for Online Sellers to Maximize The Back-to-School Season

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.67″ background_layout=”light” text_orientation=”left” border_style=”solid”] The start of a new school year has proven to be a very important time for online sellers. It is becoming the “start” of the shopping season – signaling the end of the summer slowdown and leading into every online seller’s favorite time: Black Friday and the Holidays!…

Understanding Brand Restrictions & Gated Categories on Amazon

[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” _builder_version=”3.0.51″ background_layout=”light” text_orientation=”left” border_style=”solid”] Amazon is known for their unparalleled customer service and they expect you, the seller, to meet the same high standards. In order to ensure that sellers adhere to their standards, Amazon has gated some categories and if you want to sell a product in that…

Starting Your Own Amazon Product Photography

[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” background_position=”top_left” background_repeat=”repeat” background_size=”initial”] Hey there! It’s Virtuous Graphics, and I would like to introduce you to the concept of product photography for Amazon products. In this article, I’ll talk about camera, lighting, and equipment setups, including digital SLRs and point and shoot…

Name Brands vs. Private Label Brands: Which Way Are Consumers Trending?

[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] We’re living in an age when private label brands are experiencing tremendous success. So much success, in fact, that it can be hard to remember that in the not-so-distant past consumers made their purchasing decisions based almost entirely on loyalty to name brand products.…

5 Ways to Maximize Your Amazon PPC Ad Campaigns

[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] In a previous blog, we outlined the basics of promoting your product on Amazon through PPC campaigns. We know that many of you have been running PPC test campaigns, so we wanted to take a moment today and take the PPC conversation to the…

5 Tips for Maximizing the Value of Your Amazon Business

[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Once you’ve determined the value of your company, which we discussed in our recent post Do You Know the Value of your eCommerce Business?, it’s time to put on your strategic-thinking hat. You want your business to be worth more right? Whether you are…