inbound marketing

A Quick Rundown of Inbound Marketing for Your Private Label Business

If you’re a private label entrepreneur, there’s a good chance you’re already doing some form of inbound marketing. There’s simply no way to find success by placing your products on Amazon and then crossing your fingers that buyers will find you. You have to build the path that leads them to make a purchase, right?…

The 5 Most Important Relationships in Your Business

It takes more than just hard work to make your business flourish.  It takes relationships. You need to surround yourself with quality people that can help you enhance your knowledge and advance your business.  There are a number of business relationships you can foster to help you achieve success. (Do you have a business mentor…

amazon copywriting secrets

Attract More Buyers to Your Amazon Products with These Copywriting Secrets

You can have the best Private Label product in the world, and it still won’t sell on Amazon without a killer listing.  You need to have an Amazon listing that is optimized.  A big chunk of that optimization revolves around great copywriting.  We’ve previously discussed some of our favorite copywriting secrets we’ve used to boost…

Why You Want to Source Your Products in China with PLU

When it comes to sourcing new products, China manufactures anything and everything you can think of (and lots of stuff you never imagined) for your Private Label business.  Here at PLU, we’re planning our annual trip to the China Import and Export Fair, better known as the Canton Fair.  Held in Guangzhou, China, the Canton…

Why You Should Start Getting Your Amazon Store Ready for Christmas NOW

(Updated Chinese Holiday Calendar Download) You did it:  You made it through another Q4 holiday season.  Hopefully, profits were high, costs were low, and your post-holiday returns haven’t made you want to tear out your hair.  After all the long hours of planning, stressing, and running on fumes (or coffee!), now’s the best time to…