We all know that Amazon is the big online retailer for anyone looking to sell a product. Conversely, we also know that Walmart is thebig brick-and-mortar retailer where you can find just about anything your heart desires at a reasonable price. However, were you aware that Walmart is becoming a sizeable third-party marketplace contender? They’ve actually seen a 33% increase in their first quarter sales due mostly in part to the billions they’re spending on their online retailing platform to compete with Amazon. Now that the world’s largest brick-and-mortar retailer is seeing success in online sales, it only makes sense to consider selling on Walmart Marketplace.
And we’re here to help you get started.
What You Get
There are four key things the Walmart Marketplace offers to third party sellers to entice them to sell their wares with them instead of, or as well as, on Amazon.
- The Walmart website is said to see over 80 million unique visitors a month which would obviously greatly increase the visibility for your private labeled products.
- The user-friendly and easily navigable which will help users find exactly what they’re looking for without any hassle and prevent them from going elsewhere.
- The safety and security of Walmart’s checkout processes will ensure your customers financial information as well as your own will be protected.
- Analytic information and access to seller reports can help you improve your listings to boost revenue.
With safety, seller support, millions of visitors, and a simple but effective site layout, it’s easy to see why selling on Walmart Marketplace is a promising option for your private labeled products.
Requesting an Invite
The first thing we should mention here is that there is no guarantee you will be immediately able to start selling on Walmart Marketplace. Those hoping to sell their products via the 3P (Third Party) Marketplace must be invited, but the good news is that sellers are able to request an invitation. The three qualifications they will look at before approving a seller are their reputation, sales history and projections, as well as whether or not they and their values line up with Walmart’s.
Listing Your Products
Once you do receive that coveted approval, the next thing to do is upload your product images to their website. You can do this yourself as a bulk upload using an excel spreadsheet or by collaborating with a third party partner company that specializes in product listings on the Walmart Marketplace. They would have the know-how to ensure your products are viewed and purchased by as many consumers as possible.
The main difference between Amazon and Walmart comes in the fact that the seller alone will be responsible for all aspects of order fulfillment. This includes handling customer service, shipping packages, as well as exchanges and returns. With all the hard work you’ve put into your private labeled products, the extra work would seem to be worth it to have more control over the end result.
Which leads us to the last and best part: getting paid. All proceeds and transactions will be processed by Walmart and then dispersed according to their retailer agreement after they take their referral fee which is determined by product level and also included in the Marketplace Retailer Agreement.
Obviously we’ve simplified this process down to a shortened version, but hopefully this will at least help you realize that selling your products on another monster online retailer is attainable and monster profits are within your reach.
To gain access to our international team of experts, reach out today. We offer online and live training courses throughout the year to help you get on—and stay on—the path to private label success.