Once you’re ready to start listing your private labeled products, you obviously want to find the best place to bring in the most sales. And when it comes to selling products of any type, Walmart is a pretty big player in the retail game. Historically, Walmart is the most successful retailer in the world, ahead of Costco, Kroger, and even the online retail giant Amazon. So it should come as no surprise that we would strongly recommend anyone in the private label game to consider selling on the Walmart Marketplace.
Insane Growth Potential
With an already established reputation and customer base in the retail world, Walmart has realized that Amazon is a major competitor for them. Because of this, they have invested billions in boosting their ecommerce. In 2017, they saw a 63% increase in their ecommerce sales as well as a 69% increase in their gross merchandise volume. This means they listed 4 times the amount of products in 2017 as they did in 2016. This is the type of ecommerce growth that you should want to jump on now so you can ride that upward swing as far as it can take you!
Massive Selling Audience
Even though Amazon is still the top dog in online retail, Walmart isn’t that far behind. Currently in 3rd place in the Internet Retailer’s Top 500, Walmart.com sees over 110 million unique visitors every month and that number keeps growing. These numbers are almost unheard of in the brick and mortar retail world.
Walmart recently rolled out their own free 2 day shipping option for eligible orders over $35. Of course there are stipulations on this such as the order needing to be placed by 2 pm in the time-zone of the delivery address. However, the big advantage here over Amazon is that it’s offered to customers without requiring them to pay a hefty annual fee. Everyone loves free shipping, and having this option to offer potential customers is sure to bring Walmart’s competition running right to you.
As quickly as information is shared across the internet, it’s only natural for prices to fluctuate on a daily or even hourly basis. Thanks to Walmart integrating Appeagle’s automated repricing platform, you can boost your sales by keeping your prices competitive across the board. It’s all done automatically with their algorithmic repricing system so most of the hard work is done for you!
Unlike Amazon, not just anyone can sell products on the Walmart Marketplace. Sellers must first apply to be invited and then actually BE invited by Walmart before they’re able to start listing their products. This should be considered a good thing rather than an obstacle. You won’t have to worry about the same counterfeit products or inferior competitors stealing your thunder. As long as you’re known toprovide excellent customer service, a unique assortment of products, competitive pricing, and the ability to fulfill orders quickly and reliably, you should have no problems getting started selling your products on Walmart’s Marketplace.
Whether you’re an established vendor of private labeled products looking to get a leg up on the competition or just getting started, we have the knowledge, know-how, and resources to help you on the way. Contact us now to get started!