When you search for a product on Amazon, do you ever wonder how it’s determined what is shown first? Do you have to scroll forever because your product is three pages down when someone else’s product is right at the top of the page? How did that product become such a hit?
What makes something a hit? More sales. How do you get more sales? That’s the key, isn’t it? While there’s no guaranteed way to get more sales, there are steps you can take to get your product seen by more people. And if your product is a great as you think it is, the more people who see it will want to buy it, making it a big hit.
Amazon likes to help along those products that are already doing well. If you do well, they do well. How can you get Amazon on your side? The key here is to have good ratings and lots of customers.
Answer these questions, and you’re sure to see a boost in your product’s performance.
Audience
Do you know who you’re selling to? Analyzing your target market should be the first step in your marketing strategy. Knowing who is most likely to buy your product will hopefully send you in the right direction in your product placement. You’ll be spending your advertising money more wisely if you’re putting ads in front of the right faces.
First, know who will most likely buy your product. Next, know where those people spend time. Finally, be in that place, showing them what you’ve got.
Need
Do you have something people need? If your product is one of many that are in the marketplace already, at least you have seen there may be a market for it. But you’ll be sharing market space with your competitors, and rarely would one of a lot stand out above another. If you are an innovator in your field, you might see a void that could be filled, but you will need to do research on your target audience to see if the void is there for a reason. If no one wants this product, there is no need.
Price
Have you studied pricing techniques to arrive at the right price? There are several different schools of thought, and all have their perks and their drawbacks. For instance, the markup strategy means you add an amount to your cost and then keep the profit. Luxury pricing means you charge more than your competitors in an effort to build a luxury brand.
Too low or too high? Well, that’s all in the eye of the beholder. Your buyers will let you know if you’ve priced incorrectly by either avoiding due to the perceived “cheapness” or comments that the price is outrageous.
Work
Are you willing to work hard? This step is either the easiest or the hardest. It all depends on you. If you have a real heart for getting your product into more customers’ hands, this part might be easy—well, as easy as this hard work could possibly be.
The important thing to keep in mind is that there is no easy fix. It is hard work. If you find a “guru” that promises shortcuts to making millions, be very wary. Instead, seek out trainers and teachers that have been in the business for decades (like Private Label University, obviously), because we can help you discover what works and what doesn’t without stretching the truth or promising riches you’ll never see.
These steps are crucial if you want to develop a hit product. The idea that you can simply start selling something that’s already popular is guaranteed to fail. You have to work, and work hard, to see real results. It helps if you can find a product that hasn’t already taken the world by storm, so that you can be the first to introduce it to your audience. Our trip to the Canton Fair can make that possible, so keep an eye out for our next sign-up period.
If you have looked at any of these steps and wanted to know more, if you’ve been looking for a partner to help you along the way, or even if you want more information, find out what we can do for you.
