Selling online can be discouraging at times, especially during the holiday season. You can see how many people add items to their shopping cart on your website, and you can also see how many of those buyers navigate away without completing their purchase. On any given day, 99% of first-time visitors to your site will leave without buying something. During the holidays, when people are desperately trying to make up their minds about what to buy for loved ones, that number can become even more alarming.
Before you panic about those abandoned carts, there are a few things you should remember: First, you’re not the only online seller or private labeler that deals with a high volume of abandoned carts. Second, you can get a lot of those buyers back! In fact, 75% of the buyers who leave actually want to buy something. You just have to have a plan in place to go after those shoppers and bring them back to complete the purchase.
Plan Your Email Schedule
Of those who do complete a purchase after abandoning their carts, 72% do so within twenty-four hours. For the rest of those who make a purchase, 95% do so within two weeks of leaving your website.
Keep these things in mind when you create your abandoned cart email schedule. You’ll want to strike while the iron is hot and get that first email out within a day. But don’t stop after just one. Remind them again after two days, a week, and then again before that two-week mark hits. You may be shocked to see just how many of those who walked away come back to finish buying.
Jog Their Memories
Sometimes a buyer abandons a cart because they’re still shopping around for the best deal. They may put an item in the shopping cart on your site and then navigate away to see what else they can find on other websites. By the time they’re overwhelmed with choices, they could forget which product they liked on what site.
You can remedy this by including an image of the product in the email, along with the color and size they chose. This will jog their memories so they can finish the job. This is also a good time to include some reviews from other buyers to help nudge them along.
Provide More Information
During the holiday season, people are buying gifts for their loved ones. This means you’ll have a lot of visitors to your website or marketplace who may not normally shop with you. They will have questions. In many cases, they abandon the items they planned to buy because they wanted more information before making the purchase.
Your emails should include as much information as you can, including reviews, how-to videos, tutorials, and maybe even posts from your influencers. Anything that could answer their burning questions could result in a completed purchase, so leave no stone unturned!
Offer a Guarantee
Keep in mind again that most of your buyers during the holiday season are brand new to your products. They’re taking a risk purchasing something for their loved one, and of course they hope their friend or family member will love the product. But what if they don’t?
By offering a guarantee or generous return policy, you can provide some additional security for your buyers. That may be all they need to finish making the purchase. Just be sure to include contact information so they can reach out directly with more questions if they need to.
Wouldn’t it be amazing to see all 75% of those buyers who abandoned their carts come back to buy something this holiday season? What would that do to your revenue? It’s definitely worth the extra work to keep building your private label brand. If we can be of any assistance, don’t hesitate to reach out any time!
