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We recently had the privilege of chatting with Robert Kilonzo on his ECommerce Marketing Podcast about the various marketing strategies involved with finding and private labeling products. We also talked at length about something we see over and over again: Perfect Product Syndrome.
Perfect Product Syndrome (PPS) is a problematic area of stress and frustration for many entrepreneurs who are struggling to source and sell products online.
Are you spending too much time trying to find that “Perfect Product?” Or maybe you’re spending too much money on an existing product that is not returning a healthy profit margin? Perhaps some of you started a business and a few years have passed, but you purchased a bunch of online programs and you’re trying to get started selling online and again… but you’re still looking for that “perfect product” that will get your company off the ground.
If you resonate with any of the above, you may be suffering from PPS.
“Karen and Neil, is there such a thing as a perfect product?”
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We love this question and hear it all the time! There are loads of money to be made in the physical product industry, but you have to find something that sets you apart. However, this definitely doesn’t mean there is such a thing as one perfect product.
And that’s because finding and selling products is not as much about the actual merchandise as it is about understanding the process of sourcing, importing and marketing. It’s THAT process that will really help your product (and business) be successful.
Beyond sourcing, the biggest key to your success as a product entrepreneur is knowing what sets you apart. We call this your Unique Signature Formula®. How will you show the world who you are? What sets you apart from other companies selling the exact same product? Why is a consumer going to pick your product over a competitors? Your Unique Signature expresses your passion for your product and your belief in your brand. It will help you:
- Find the right product to sell
- Find a niche
- Build your brand
- Attract customers that share your passions
After more than 35 years in the physical product industry, we’ve seen PPS cripple the growth of businesses that should be successful. And yet, in our fast-paced, digital world, finding, sourcing, importing and selling the right product has never been easier – or more profitable.
For more on how to overcome PPS, including our 7 Steps to Finding the Right Product, have a quick listen!
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