Do you want to make more money on Amazon in 2018?
You said “yes,” right? But you’re probably wondering how to do it.
One way is to join us live this month to learn The Import Success Formula. But if you can’t do that, we’ve got good news:
You can make small changes today to increase your chances of selling more on Amazon in 2018. How?
Optimize your product listing.
No matter how many people view your listing, if you don’t position your product the right way and earn their trust, they won’t buy it. There are four elements of your product listing you should optimize to make 2018 your best year yet on Amazon. Keep reading to learn what they are.
1. Product Title
The goal of your product title is to give buyers a reason to click on your listing. You do that by showing that your product meets their needs.
Ask yourself: “Why would a buyer seek out a product like mine?”
Then, include those reasons in your title. For example, which of these product titles is more appealing?
“WinterWear 0 Degree Jacket – Ultralight Down Jacket for backpacking, hiking, and camping – Made in USA – Retains body heat in 0-Degree weather”
or
“Winter Wear Down Jacket”
Which would you click on? Obviously the first one. It provides critical information and clearly indicates how it meets your needs.
According to Amazon, “Product title length must not exceed a maximum of 200 characters (including spaces) in all categories.” However, “Some of the categories may have a different maximum title length than 200 characters. To know the accurate maximum title length for your respective category, please refer to your category-specific style guide.”
Don’t limit yourself here. Use all the space you are given to show buyers how your product meets their needs. Give them a reason to click your listing.
2. Product Images
Your product images highlight the unique features of your product and its specific uses.
According to Amazon, “You can provide one main product image and up to eight alternate image views for your product listings on Amazon.”
Amazon specifies two types of images used in listings:
Main Image
This is the first image displayed when a customer views your listing or when your product shows up in a search. It must show the full product against a white background.
No funny business here. The goal is clarity and simplicity. Amazon states that your “product must fill 85% or more of the image.”
Additional/Other View Images
These are the images that follow your main image. With these images, you can…
- Show your product from different angles
- Show your product in use
- Show important product details
You still have some requirements here:
According to Amazon, “Additional images must not include logos or watermarks, and all props or accessories must be presented in a way that do not cause customer confusion.”
Use these images to highlight what makes your product stand out from your competitors’ products.
3. Key Feature Bullets
If your product title and images have done their jobs, potential buyers are interested, but they might not be ready to buy yet. This is when your key feature bullets can do some heavy lifting.
Here’s how:
Amazon advises avoiding “vague statements,” preferring you “be as specific as possible with product features and attributes.”
This isn’t just good for meeting Amazon’s recommendations, it’s also good for selling your product. Buyers want to know your product is high-quality. The more details you can use to convince them your product is well-made, the more they will trust you, and the more likely they will be to buy your product.
The easiest way to convince buyers you have a high-quality product is to actually have a high-quality product. And the easiest way to do that is to work directly with suppliers. If you’re interested in simplifying the product-sourcing process, we’d love to have you join our Canton Fair Live Training.
Amazon also advises you to “highlight the top five features that you want customers to consider.” This is important. Your customers care about the details of your product, but they have short attention spans, so your bullets must be concise.
Amazon lists these examples of features you may want to include:
- Dimensions
- Age appropriateness
- Country of origin
- Warranty information
Decide which product features you want to highlight. How is your product different than your competitors’ products? Why is it the best option for buyers?
This is your opportunity to separate yourself from the rest of the pack. Choose wisely!
4. Product Description
This is your last chance to show buyers why they need your product. So, how do you do that?
Amazon says you should “describe the major product features, such as size, style, and what the product can be used for.”
The magic is in the last phrase: “what the product can be used for.”
Here’s what you need to remember: Your product solves a problem.
No matter what your product is, people buy it because it solves a problem for them. You must know what that problem is, and then show how your product solves it in your product description.
If you’ve optimized your product listing and want to learn other ways you can earn money, build a brand globally, and attract more clients with Amazon, click here to get FREE access to Private Label Bootcamp.
