Private label products in retail stores
Are you a business owner looking to scale your business and diversify your revenue stream? If so, you’re not alone. Private labeling is an ever-growing segment of the retail industry that is helping retailers generate more revenue. A private label product is one that is produced by a manufacturer and sold under a different company’s business or brand. Private label brands are thriving in retail, and there are countless examples of how the best private label companies have successfully incorporated private label products in their product line. You’ll always make more profit selling your own product than you will reselling someone else’s. Read on to learn more about the pros and cons of private labeling and find out how Private Label University can help you be among the best private label companies.
The best private label brands are thriving
One out of every four products sold in the United States is a private label or store brand, according to the Private Label Manufacturers Association. Private label brands are thriving and more and more businesses are looking to diversify their income streams by adding private label products.
While private labeling continues to grow, the strategy behind private labeling is ever-evolving. Most strategies incorporate a 3-tiered approach offering low-cost, middle-ground and premium brands to the consumer. Successful private labeling requires thoughtful planning, and that’s where Private Label University can help. We offer training that teaches you how to choose private label products, how to build your private brand, how to scale your private label business, and much, much more. We offer the guidance and information you need so that you, too, can become one of the best private label companies.
The best private label companies understand the benefits of private labeling.
“PLU gave me all the tools to get my product in action, not just a concept.”
When you purchase your products from a manufacturer and attach your logo to those products, you’ve created a private label product. Private label branding is a business strategy that helps you lower your product unit costs which leads to higher profit margins. The reason for this is that the cost of making your own products through a manufacturer is generally lower than buying products that are premade. Another upside of using a manufacturer is that you can determine the quality and exact specifications of your products. If you want to separate yourself from your competitors, creating a private label is one of the easiest ways to do so.
Another advantage of private label branding is that it is a great way to build loyalty from customers who like your product. The key to long-term business success is building a strong and loyal customer base. Your customers will become attached to your brand, allowing them to feel as though they are among a select few that own it, which, in turn, increases loyalty and sales among your customer base.
![Private Labeling in Retail](https://privatelabeluniversity.com/wp-content/uploads/2020/09/store-2.jpg" "The best private label companies avoid pitfalls in private labeling")
Private labeling in retail
The best private label companies avoid pitfalls in private labeling
Undoubtedly, one of the largest drawbacks of private labeling is that your success depends mostly on your manufacturer. You need to be sure that your production line knows what you need and will work tirelessly to help you achieve your goals. A lot of businesses falter when their manufacturer becomes unreliable or fails to consistently create products within the specifications.
Matching your product with the right manufacturer can be difficult. Private Label University works tirelessly to ensure our customers build the best private label brand with the help of consistent and trustworthy manufacturers.
The best private label companies do their research first
Whether you’re a serial entrepreneur or a first-timer, private labeling is a great way to add an income stream or create an entirely new business. If you are willing to put in the time and effort to build a brand and grow a sustainable business, our training will help you get there.
Our system works. Our secret formula is 60 years old and is foolproof when it comes for getting the maximum yield on a minimum investment in your private label business. We let all of our students in on the systems and strategies that have worked for us and hundreds of others over the years. The best private label companies don’t become successful on their own, and you won’t need to either. Let Private Label University provide you the guidance you need to scale your business and generate new income.
If you are looking to be among the best private label companies, Private Label University can help
Regardless of your industry, we can help guide you through the process of scaling your business with private label products. You, too, can build a stronger brand and use it to increase your authority and influence in your industry. We offer the best private label training for business owners seeking to increase their revenue.
When you enroll in our course, we walk you through our entire process and formula for the best private label brand success. You’ll learn tried and true techniques to increase your business revenue without adding hours to your workday.
Frequently asked questions about private labeling
What is Private Labeling vs White labeling?
The two terms are often used interchangeably but they actually mean very different things. And if not used properly it could lead to future disruptions.
Private Labeling is an awesome busienss strategy used to scale a busienss to help attract more clients, build a global brand that makes an HUGE impact and add revenue streams 600x more than you are making right now.
Private label is quite simple. Find a product, put your brand on it and share it. It can be a product that already exists with no IP ties (most products) or it can be a product that is completely new and you invented it. Most clients go for already existing products as they are easy to find and the process is much faster. We have private labeled over 800 products (existing and new).
White Labeling is when you find an existing product and you take the label off it and use a generic or no label for the product. So example, if you are buying a pair of white running shoes and you put the name Nike on it it becomes a Private Label product. If you take the same white running show and you don’t put any name on it and it is just generic then it is called a white label product. You see more white label products in the food industry. You may notice this now more when shopping at your local grocery store.
Difference of Private Label and White label are really at the core. A manufacturer who manufacturers the product is providing a white label service or offer to the clients for the opportunity to private label the physical product with their name. This is why these terms are used interchangeably as they are very similar.
What if I don’t have a product idea?
Having a product idea is not the first place you start. If you have no idea what product would be great for your brand and business you are ABSOLUTELY ready to start! We personally work with you to help you find the right category, industry and products that would perfectly fit you and your business. Not all products are the same. What may be an awesome product for me and my business may not be for yours. In our product discovery session we walk you through finding the perfect product and help you in selecting products that would be best suited. Product selection is very important and is not recommended to do entirely on your own. Many times we meet with clients who already have a product idea and in many cases we don’t recommend them and have them re-evaluate selection.
So if you don’t have a product idea, you are ready to start. By not starting you doing a disservice for your clients by not supporting them further with products. And your leaving money on the table. Products help you scale your business and make more money.
How can I use Private Label Product to grow my business?
Take a look at the industry you are in. Or look at an industry you are interested in. For example: If you are in the fitness industry, or you are business coach or in the beauty industry, then you probably have noticed that the leaders in your industry are becoming bigger influencers everyday. How did they do it? They build a strong brand and their private label products have a HUGE part of creating that brand globally. When you provide a service to clients it is much harder and takes much longer to make an impact and reach the masses globally. Private Label Products can do just that. Reach millions of potential clients at one time and globally. Think Wolfgang Puck. He became famous not from his cooking itself but because he was able to reach more people with his brand through physical private label products. You may have his cookware in your possession. He states that his wealth and influence in his industry was from his creation of his own private label branded products.
How long does it take to get started?
The process is not hard at all but yes it can be long depending on your strategy. Many newbies use online sites like Alibaba to look for products and supplier/manufacturers. Using this process takes months if not longer to just find a “real, reliable and safe” company to work with. But it doesn’t have to take that long. We have been private labeling products for Walmart, Michaels, Martha Stewart to name a few, for over 3 decades and we have perfected the best and fastest way to see results. Check out our fast track sourcing training we do in April. In 4 days find a product, supplier and have samples ready to go (this takes months and months to do on Alibaba – do it in 4 days)
Will I have to invest a lot of money?
Absolutely NOT!!!!! Of all the product scaling strategies out there (retail arbitrage, wholesale/dropship and Private Label) Private Labeling requires the lowest investment. Secret formula we use… We are all about low investment and high return. Our secret 60 year old formula, Neil acquired from his father’s successful private label business, is foolproof to getting cost down and results high. All of which we share with our students in our training.
How much money do I need to invest in products?
This all depends on the products you are looking to add to your business and where you are manufacturing the product. But on average most of our clients first investment is in the range of $1500-$2000. But again it depends on your product.
I am a service provider. Is this right for me?
Excellent! You don’t need to know anything about products. Anyone can private label a product. It is easy to learn and implement. And our training goes through each of the 5 step process so that you can implement easily. Our 13 year old son used the strategy to created his own Private Label brand and many of our clients are service based businesses who have never sold a product in their life and they are doing it.
Great news: You are inquiring at the perfect time. This is the year of the service based business. Service based businesses are just now learning of how awesome our Private Label Product strategy is and how businesses are adding thousand of extra dollars to their business monthly. We know you love what you do and much of your work is trading time for money and by doing that you are making an impact in your clients lives. But what about those clients you cant reach but still want to benefit from your service? You can reach those clients globally with products. As well those products are reinforcing your services and credibility with the clients you already have. Supporting them even more.
What is the success rate?
We know our system works! We wouldn’t be using it for the last 35 years if it didn’t. If you are committed to doing the work and following each step to completion then you will see results. This is not a get rich quick scheme and success does not happen the next day. So will you be making million in a week with just $1, like you may have heard on social media? NO!!!!!! You are growing a business and business growth takes time. If you work it and nourish it you will see huge results! Our system works!
Do I have to sell on Amazon?
NOPE! Amazon is not the place you will make millions. We encourage you to use our knowledge and resources to think bigger so you make a bigger impact and more profit.
How much time does it really take to launch?
This is going to depend on how much time you put into working through the steps. Typically 90 days is the average time it takes to find the product, supplier, samples and product to get ready to launch.
Do I have to look for products made in China?
We have private labeled products and worked with manufacturers in over 20 countries. No, you do not have to private label products in China. However, most products are made in China. Even so, there are many products we don’t recommend to source from China and recommend sourcing locally.
What is the biggest reason I should do this?
If you are looking to make an impact in your industry on a global scale and add additional revenue on a monthly basis and you are NOT private Labeling products right now; then stop everything and get registered for our FREE training. This training will show you exactly how you will benefit from using our Private Label Strategy and how to get started!
