Let’s say you use Shopify, Ebay, Amazon and a point-of-sale application (like Square) to sell your products. You’ve probably experienced the organizational headaches that come with managing inventory for multiple sales channels, right?

Today, we want to let you in on a little secret: multi-channel fulfillment through FBA.

This unique service provided by Amazon allows you to store your inventory in FBA fulfillment centers (saving you from excess warehouse storage fees), and Amazon will ship your products to customers who have ordered from you through other sales channels. You can use your seller account to create shipments to Amazon, submit orders for Amazon to fill, and manage inventory across all your marketplaces.

With multi-channel fulfillment, you can also manage your own customer service. If a customer makes a return, you have the option to have the item shipped to you or back to the FBA warehouse, returning it to your existing pool of inventory. You can request to have your inventory returned to you at any time.


Multi-channel fulfillment provides a seamless way to scale your business and more easily manage peak season orders. You can offer one- and two-day delivery options to your customers, in addition to the standard three-to-five-day delivery.

But what if you don’t want to sell on Amazon? No problem. If you have a professional selling account, you can list your multi-channel fulfillment inventory without have to list your product for sale on Amazon’s marketplace.

If you’re interested in learning more, the resources in Amazon’s Help Center are truly endless. Here’s an outline of how the fees play out for multi-channel sellers, here’s some information on how customer returns work, and here’s an overview of how to set up your product listings.

There are also a handful of extremely useful apps out there that can assist you as you prepare your business for multi-channel selling. Stay tuned, because next week we’ll share that list of apps, along with four ways you can increase your sales while selling across multiple channels.