The private label industry covers more than just clothes, beauty products, or cleaning supplies. Private labeled products come in all shapes in sizes across a broad spectrum of retail genres. One thing almost all of us have in common is that we’re already accustomed to buying private labeled products and we don’t even realize it. When was the last time you went grocery shopping and chose a product that wasn’t name brand? Did you compare prices and decide to go with the less expensive item without a recognizable name? Most people walk out of the grocery store with more than one private labeled product every time they go shopping.
Yes, there is a future in private labeling food products. If you feel that you’re capable of providing a delicious fresh food product on a mass scale at an economical price but are afraid to delve into the corporate side of the grocery industry, selling your product to brick and mortar stores and retail websites are a viable option. And we’re here to help you find success in said endeavor.
Marketing is Everything
Since you don’t have a recognizable brand or logo behind your product, you’ll have to get creative with marketing your products. There is a potential $220 billion dollar pie you’ll want to get a piece of, and you have to know how to get your product noticed.
People want to know they’re appreciated as a consumer; they want their opinions heard and they want to feel like their input matters. They want real, and if you have any hope of gaining their business, you’ll have to get creative with providing a personal touch with your marketing techniques. Interact with them over social media by using online contests and responding to customer comments and reviews. Develop shareable content by creating video recipes using your products with the invitation for customers to share their own recipes. This type of content marketing is hugely successful and often gets you back more money than you put in.
Keep an Eye on the Economic Environment
The success of private label products tends to ride on opposite curve of our economy. When financial times are hard, private label products get a boost. People have to get more creative with their grocery shopping budget, but they don’t want to sacrifice quality for quantity. Sure there are plenty of super cheap products out there, but they just don’t have the quality consumers want. Especially when it comes to feeding their families. Whether the market is up or down, be sure to stay consistent with the products you provide to ensure your customers keep coming back.
Don’t be Afraid of the Big Box Stores
The dream of most entrepreneurs behind private labels is to see their items on the shelves of all the best stores around the world. Seeing their products being sold to the bigger brands is a measure of success to some. You’re not selling out if you’re selling your products and services to big companies. You’re just giving consumers a better opportunity of seeing and purchasing your products.
When you don’t have the big bucks that a big brand has, you have to be prepared to do a lot of legwork. You’ll have to take your products all the way up the corporate chain until you finally get that coveted approval for selling your products on the shelves of the biggest retailers in the country. It does take a lot of hard work and determination, but it’ll be worth it in the long run.
The food industry is a big moneymaker, and you do have the ability to break into it with your private labeled products. Let us help you get started. We’ll walk you through everything you need to know so you’ll be better prepared for providing high quality fresh food private labeled products to the masses.
