If you’re a private label entrepreneur, there’s a good chance you’re already doing some form of inbound marketing. There’s simply no way to find success by placing your products on Amazon and then crossing your fingers that buyers will find you. You have to build the path that leads them to make a purchase, right?
If you’re not already marketing, then now’s a great time to start. If you’re already actively reaching out to customers with inbound marketing techniques, you may benefit from increasing or improving your methods.
So, the first question is: Do you know what inbound marketing is? For years, marketers relied on interruption to reach their buyers. Traditional outlets included newspapers and magazines, TV and radio ads, and billboards or posters. These methods still have a big impact on your marketing needs, but they don’t always reach consumers when they’re ready to buy.
Inbound marketing gives you the ability to guide customers to your products when they’re ready to make a purchase—or at least when they’re thinking about making a purchase. How?
Start with SEO
Most people, when they find they’re in need or want of something, will head straight to Google to see if what they need is even available. 18% of buyers choose Google over Amazon when searching for products and services! Will they be able to find you?
Without attention to your SEO, or search engine optimization, you can be certain your products will be buried under a pile of sellers who have targeted keywords and search phrases in their website and product description copy.
How can you get back on top? Pay close attention to the phrases you use in your product copy. Do they sound natural? Are they truly reflective of the product you’re selling? If you have a website (and we strongly recommend this), pay attention that you’re using your keywords and search phrases in your content, your blogs, and product descriptions. When you post videos and photos, be sure you title them and add alt text with keywords and search terms.
This will create a path to help buyers find you when they need you.
You want to give buyers as many opportunities to find your brand as possible, right? Then you need to make sure you keep your social media accounts up to date with information about your business and your products. This means you’ll need to complete the profile with as much information as you can, remembering to use those search terms you think buyers will use to find you.
It’s not enough to set up a profile and forget it, though. Google loves fresh content. If you update your Facebook page on a daily basis, then you’ll be more likely to show up in search results. Some brands’ Facebook pages show up on Google search results before their websites do!
If course, you want to make sure that links to your products are easy to find within the profile information and in your daily social posts. The idea is to keep guiding them toward your products.
Getting consumers to your site isn’t enough to turn them into customers, no matter how incredible your products may be. They may need some time to make a decision, or they may need some convincing.
This is where your content comes in. A blog is a great way to continue to educate your potential buyers about your products. Whether you write the information or share videos and images, the most important thing is simply that you work to engage consumers and keep them coming back for more.
Some content you might consider sharing includes:
- How-to videos
- Unboxing videos
- Modeling photographs
- Product use videos
- Production videos
These can also be shared to your social media accounts for a wider range of exposure.
Once your product is sold, your job doesn’t stop. You want those customers to be delighted so they’ll come back for more—and tell others about your product. There is no greater marketing than that which comes with word of mouth.
Provide a place where buyers can leave reviews on your products. If you receive something less than stellar, reach out to see how you can make things right. Don’t attempt to delete the review. Instead, let other customers see how you’re working to turn unhappy into happy. You’ll get a lot more traction out of bad reviews with a good turnout than you will by deleting or hiding them.
The beauty of this type of marketing is that, except for your time, it’s free. If you give the right amount of attention to it, you’ll be surprised at how quickly your audience grows. If we can help you with this and other marketing tactics, do