Hey, life coaches, private chefs, and plumbers! We’re talking to you, health coaches, dog trainers, and aestheticians. If you own your own business as a coach or service provider, you could dramatically increase your monthly revenue, attract new clients, and even become a household name. All you have to do is private label a product.
Don’t believe us? What about Wolfgang Puck or Paula Deen? Maybe you’ve heard of Martha Stewart or Kylie Jenner. There are even brands out there without the celebrity name on them, such as The Honest Company from Jessica Alba, and Draper James from Reese Witherspoon. You don’t think they all design and make those products themselves do you?
No, these household names all did what you can do: They applied their business brand to an existing physical product. They put their own label on products they believed in, and their net worth skyrocketed.
Are you ready to do the same thing with your business? No matter what you offer, there is a product perfectly suited to your brand. Let’s dig a little deeper.
Choosing Your Product
What is your specialty? Who are you as a person? What is your ultimate goal as a business? What is important to you? What kind of market do you want to cater to? Who is your ideal buyer? These are the things you need to know when developing your own brand and adding physical products to your revenue stream. While it’s important to understand those things to find that first major product, it’s also important to understand those things in order to expand your business.
Know Your Strengths
What other strategies are you using to generate revenue? What made you think about branding a physical product? Is there a certain market that interests you? Are you knowledgeable about home decor or beauty accessories? When looking for physical products to sell, consider those that speak to you and your passions in life. Don’t stray too far from your formula but be sure to give your customers something interesting and new.
Let’s take a look at some of the products you might sell, according to your particular brand or business.
Life Coach/Naturopath/Massage Therapist
You can’t go anywhere anymore, online or in your everyday life, without hearing someone extolling the benefits of essential oils. There’s a wide market for them as they can be useful for a variety of reasons and can be manufactured in two different methods: topical and ingestible. The success from essential oils come from the fact that they actually work and there is science to back it. Back in 2015, the essential oil market was worth $3.36 billion and was expected to see a 9% growth over the next 10 years.
Think about it. How much time do you spend on your electronic devices every day? The market for customizing and protecting those devices has predictably exploded as of late and has the potential to hit a value of $107.3 billion by 2022! With the right manufacturer, your profit margin on tech accessories is high and shows no sign of stopping. From custom protective phone cases to wireless Bluetooth speakers, there are a variety of products you could easily sell under your brand.
Cleaning Services/Personal Organizers
People are finally coming around to the idea that we only have one planet and really need to start taking care of it. Organic is the name of the game, as consumers have already spent close to $50 billion this year alone on organic products. The organic concept spreads across a variety of products, from cleaning products to food, opening up the opportunity to expand your own eco-friendly line of private label products.
You may have found your next dynamite product in this list. If that’s true, great! But if you still aren’t sure which product will be the one grow your business then give us a call. Also, if you need help with marketing your product, we’re there for you in that respect too. Be sure to check out our live events and workshops and our contacts that are at your disposal on your way to private labeling success. Whatever you need, we will be there with you every step of the way.