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As mentioned in a previous post, diversity in product marketing efforts is a huge plus for anyone selling products on Amazon, enabling you to set your products apart from others in your product niche. Blogging is a great way to do this, putting your products in the spotlight relative to your competitors.
In a face-to-face encounter with a prospect, you have the luxury of being able to engage on a personal level; to qualify them in depth, and gauge their reactions to your sales pitch in real time. This is not the case with online marketing, which is inherently impersonal. Overcoming the detachment of your prospects requires a different strategy; an approach that personalizes online interactions, that speaks directly to the needs of your prospect, and that clearly outlines the benefits of doing business with you.
Doing this requires two things: that you know the purpose of the content you create, and that your content speaks directly to that purpose at all times.
Use Compelling Titles & Images
Ultimately, your goal is to inspire your visitor to take action on your behalf, as well as their own. Whether they seek more information, more direct interaction with you, or to make a purchase, every last bit of content you publish to your business website must be directed toward that purpose. A business blog is one of the most powerful tools you have available for accomplishing this goal, as it enables you to regularly offer content that is directed at any and all of the possible outcomes you hope to see.
The first commitment you seek from your visitor is for them to stay. This means that it’s your job to provide content that will keep them on-site, poking around and discovering what you have to offer. This is not as easy as it sounds since, according to the experts, you have just 3-6 seconds to make an impression before they click away and move on (Entrepreneur.com).
While the content of your blog posts is obviously important, meaning that your subject and the way you address it should be timely and compelling, it’s also true that your titles and graphics will be critical for keeping your visitor’s interest. The proof of this is in the numbers. If you’re familiar with the 80/20 rule of business, then you won’t be surprised to learn that, while 80% of people will read your headline copy, on average, just 2 of 10 will continue to read the balance of your blog post (CopyBlogger.com).
Knowing this is of course important, but knowing how to overcome it is just as critical. Since most people are visual learners, the use of images and video will help you to beat the averages, as will learning to write compelling headlines.
Regardless of any immediate goal you may hope to achieve when you write a blog post, if you’re unable to keep your visitor’s attention, you’ll never realize it. Use images to catch their eye and titles to capture their imagination and interest. Finally, keep your content – and your headlines – benefits-based; always answering the question that is at the top of the mind for your visitors, “What’s in it for me?”
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Here are a couple of links to articles that will help you learn how to write great headlines:
And here are a couple of free tools that will help you write those attention-getting headlines and blog post titles, as well as a blog subject generator:
Setting up links from your blogsite to your Amazon products is simple and easy to do, as this article from Amazon explains: Amazon Product Links.
How have you used a business blog to attract and keep attention on your products? Do you use a subject generator, title generator or title analyzer? Have they helped you become more creative?
Do you have questions about online product marketing, and how to diversify away from marketing your products on Amazon? The Training Programs offered at Private Label University are exactly what you’ve been looking for!