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Last week we talked about four ways you can capitalize on Amazon’s Q4 growth opportunities. Today we want to outline another tactic for experiencing incredible success during the holiday season.
We LOVE talking about selling on Amazon during the Q4. It’s high-energy, fast-paced, and extremely rewarding if done right.
Want to join the fun?
Preparation is the key to your Q4 success. To help you get things started right, we want to give you a roadmap of important dates for your Q4 planning.
Now! Today — mid-October
If you haven’t already, take some time to clean up your inventory. Carrying too much of the wrong product could mean a lot of your capital is tied up in your inventory. By initiating a plan to maximize your cash on hand, you’ll be able to invest in the most profitable inventory towards the end of October and into November.
We also like to spend a half hour a day doing research. Try to keep up with the trends, and watch for new items that are being released.
Mid-October — Mid-November
If you do any retail arbitrage, this is a great time to take advantage of in-store deals. Regardless of where you get your inventory, THIS is the time to stock up! With Black Friday and Cyber Monday just around the corner, try focusing on investments that have lower risk instead of those with a higher upside. Low risk inventory can help combat an influx of returns at the end of the holiday season.
If you’re an FBA seller, we recommend having all of your inventory safely at the fulfillment center no later than November 16th for Cyber Monday. Your customers will want their products on time, and this is the only sure-fire way to avoid delivery delays.
Black Friday (November 25th) and Cyber Monday (November 28th)
Holiday shopping season has arrived! Start monitoring prices to maximize profit. Although some sellers like to automate their pricing, we don’t recommend it during the holiday season. Selling on Amazon during the holidays has become a game of product optimization, and the market has far too many changes for total automation. Keep an eye on the data and adjust price points based on your profit goals. Also be aware of increased demand — if that happens, it will mean higher prices for your products and higher margins for your business.
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Second Week of December
If you’re an FBA seller, we recommend having all of your inventory safely at the fulfillment center by the end of this week. Your customers ordering for Christmas will want their products on time, and having your inventory ready will help Amazon get your deliveries out quickly.
December 21st: Last day to order Standard Shipped Products
December 22nd: Last day to order with 2-Day Shipping
This day is VERY busy for Prime customers, and FBA products will be at their highest demand. Monitor prices to maximize your profit!
December 23rd: Last day to order with Next Day Shipping
This is your last chance to lower prices to get rid of seasonal inventory. Lots of other sellers will be doing the same.
You won’t be done with Q4 until well into the New Year. Buckle in for a few more busy weeks with customers returning products.
We hope that this roadmap of important dates has you excited for the whirlwind of sales that is just around the corner. If you want more tips, resources, and news updates during Q4, join our Private Facebook Group for Amazon & eBay Sellers TODAY!