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Prospective customers may find your product based on keywords (which we discussed in this post about product promotion), but they’ll buy your product based on other people’s reviews. Getting reviews is all about making sales; the more sales you make, the more reviews will come in organically.
But how do you start getting reviews in the first place?
You could start with what you have — in other words, reaching out to friends and family can be a convenient way to get your first five reviews published. Or you can create an automated system, using tools like Salesbacker or Feedback Genuis, that will email customers after a sale to help you get more reviews and seller feedback submissions.
You could also check out Amazon’s Early Reviewer Program, which according to Amazon “[Encourages] customers who have already purchased a product to share their authentic experience about that product, regardless of whether it is a 1-star or 5-star review.”
If you’re interested in a program that allows you to give away products in exchange for reviews, you could check out Amazon Vine. In early October 2016, Amazon banned incentivized product reviews for any sellers not using Vine. Living in the world of organic reviews has been a huge (and at times, difficult) change for many sellers, but there are still ways you can continue getting positive reviews.
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You will need to drive traffic to your product listing using various marketing channels like:
- Pay-per-click advertising, which we discuss at length in this post
- Tools like Feedback Genius that allow you to follow up with shoppers with excellent customer service, then asking them personally to review the product(s).
- Software like AMZ Tracker that can help boost your sales
- Social media platforms like Pinterest and Instagram can help drive traffic to your product listing. Check out our recent webinar on this topic bellow.
We also recently added a new module to our online course, Import Success Formula, that teaches time-tested strategies on maximizing marketing platforms (like the ones mentioned above) to increase sales and favorable reviews from customers.
Don’t delay! The sourcing and importing formula that can take your business to a whole new level is waiting for you here.
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