[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
In our experience, most product entrepreneurs who sell on Amazon rely exclusively on the Amazon PPC system of advertising. Yet, in today’s world of internet marketing, we have access to so many other resources that can also help our products reach potential customers. Are you using these resources to market your Amazon products? Why not?
Beginning in 1994, Amazon was marketed as an online bookstore. Today, we know it to be so much more than that, with some 244 million active users and 54 million Amazon Prime members in the US – with 2 BILLION products sold in 2014. Those are some pretty impressive numbers. However, take a look at these numbers:
- Facebook – 1.71 BILLION active monthly users
- YouTube – 1.3 BILLION active users, with 5 BILLION videos watched daily
- Twitter – 313 MILLION active monthly users
- Pinterest – 100 MILLION active monthly users
- Online Shoppers – Some 205 MILLION people in the US shop online + that will grow to 270 MILLION by 2020!
- Online Sales – $335 BILLION in 2015, climbing to $535 BILLION by 2020!
- Mobile Devices – Influence on more than $1 TRILLION in online sales, through research, price comparisons, shipping costs, etc.
So, while Amazon offers a remarkably effective platform to sell products online, you are definitely leaving potential sales out there if you’re not actively marketing your products through social media and a dedicated website, as well.
[/et_pb_text][et_pb_cta admin_label=”Call To Action” title=”If you like what you are reading you would love our FREE 5 day bootcamp to private labeling!” button_url=”https://privatelabeluniversity.com/fast-track-bootcamp-to-private-labeling-the-perfect-product/” url_new_window=”off” button_text=”Give Me Access!” use_background_color=”on” background_color=”#4f2363″ background_layout=”dark” text_orientation=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_button=”off” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″ saved_tabs=”all”] [/et_pb_cta][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
Diversify Your Product Marketing Efforts
Diversity in product marketing efforts is a huge plus for anyone selling products on Amazon, enabling you to set your products apart from others in your product niche.
For us, the numbers on mobile devices alone are reason enough to use alternative marketing platforms to Amazon alone. Even though the retail giant is considered “mobile friendly”, for consumers, hunting and pecking their way through more than 20 million products on a mobile device can be frustrating in the extreme.
On the other hand, if you create a mobile friendly product website, from which you can also post to your favorite social media platform, you’ll make finding – and buying – your products on Amazon far simpler for your customers.
To help you do this, we will be publishing a series of posts centered on marketing your products online through a product website, blogging, and social media marketing.
In the meantime: Have you used any of these platforms to market your Amazon products? Please share your comments below.
Do you have questions about online product marketing, and how to diversify away from marketing your products on Amazon? The Training Programs offered at Private Label University are exactly what you’ve been looking for!
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row” global_module=”2552″ make_fullwidth=”off” use_custom_width=”on” width_unit=”on” custom_width_px=”1001px” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” parallax_3=”off” parallax_method_3=”off” column_padding_mobile=”on”][et_pb_column type=”1_3″][et_pb_blurb global_parent=”2552″ admin_label=”Import Success Formula” url_new_window=”on” use_icon=”off” icon_color=”#4f2363″ use_circle=”off” circle_color=”#4f2363″ use_circle_border=”off” circle_border_color=”#4f2363″ image=”https://privatelabeluniversity.com/wp-content/uploads/2016/02/favicon.png” icon_placement=”left” animation=”top” background_layout=”light” text_orientation=”center” use_icon_font_size=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” title=”Import Success Formula” url=”http://www.importsuccessformula.com/program/”] [/et_pb_blurb][/et_pb_column][et_pb_column type=”1_3″][et_pb_blurb global_parent=”2552″ admin_label=”Mastermind Programs” url_new_window=”off” use_icon=”off” icon_color=”#4f2363″ use_circle=”off” circle_color=”#4f2363″ use_circle_border=”off” circle_border_color=”#4f2363″ image=”https://privatelabeluniversity.com/wp-content/uploads/2016/02/favicon.png” icon_placement=”left” animation=”top” background_layout=”light” text_orientation=”center” use_icon_font_size=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” title=”Private Coaching” url=”https://privatelabeluniversity.com/the-climb/”]
[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_3″][et_pb_blurb global_parent=”2552″ admin_label=”2 Day Live Training” url_new_window=”on” use_icon=”off” icon_color=”#4f2363″ use_circle=”off” circle_color=”#4f2363″ use_circle_border=”off” circle_border_color=”#4f2363″ image=”https://privatelabeluniversity.com/wp-content/uploads/2016/02/favicon.png” icon_placement=”left” animation=”top” background_layout=”light” text_orientation=”center” use_icon_font_size=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” title=”Live Training” url=”http://www.importsuccessformula.com/china-training-intensive”]
[/et_pb_blurb][/et_pb_column][/et_pb_row][/et_pb_section]
