What Is Private Labeling?
Believe it or not, you see private labeling every day. Sellers find an existing physical product and then put their own brand on that product. Think WalMart’s Great Value line, or Target’s new Good & Gather brand for some “big boy” examples.
You don’t need to be WalMart or Martha Stewart to get started. With the right product, you could be the next big success story. Consider Dollar Shave Club, which started as a private label business and was eventually sold to Unilever for a cool $1 billion. Glossier cosmetics is another big brand that launched out of a popular beauty blog—and it also started as a private labeler. Even mattresses can be branded; just ask Casper about that.
Every day, we work with clients to help them discover private labeling and how it could help you generate thousands of dollars, if not more, in extra revenue a month for their businesses. We can help you, too.
Who Can Add Private Labeling to Their Businesses?
If you already have a business—for example, you are a service provider, a coach or mentor, a health and wellness specialist, a chiropractor, a pet retailer, a beauty consultant or a brick and mortar store to name a few, or you are just looking to start a business—then you are in the right place and in for a huge treat. We are going to share with you how you can start making money every day without having to invest more time.
How do you do this? Private labeling.
Believe it or not, you see private labeling every day in everything you touch. From toothpaste to your hair brush, from the coffee you drink to the clothes you wear, and from the electronics you use to the beds and treats you buy for your pets.
The process of private labeling is really simple and consists of 3 steps:
- find an existing physical product
- putting your own brand on that product
- share it
The great news and the latest secret is… you don’t have to be a huge company like WalMart or Target to start your own private labeling products.
Consider Martha Stewart, Rachael Ray, and even George Foreman, who all expanded their brand, their fame—and their wallets—through private labeling products around the services they provide or their personal interests. Who hasn’t heard of a George Foreman grill? Did you know he was actually a boxer? Most don’t know that, but they do know him because of his products.
The same model could be used for almost any business you currently have. If you’re a fitness coach, you could apply your brand to home fitness products. As a blooming chef—like Wolfgang Puck—you could also develop your own line of cookware or kitchen products. Lifestyle coaches, nutritionists, veterinarians, interior designers or decorators, chiropractors or massage therapists (hello, private label mattresses!), aestheticians, salon owners… The possibilities really are endless.
You are probably thinking, “Those are big names, and I don’t have that recognition.” Well, before Wolfgang Puck became a household name, he was a chef known only in small circles. He claimed his recognition and wealth through the products he added to his brand and services.
Heard of Ali Webb? Probably not. She added products to her store, Dry Bar, and created an incredible brand nationwide, generating millions of dollars in sales. Her products allowed her to reach more customers and make a bigger impact in her industry.
When Can I Get Started?
So, now that you know anyone can start a private label business or add private label products to their growing brand, when can you start private labeling?
You already know the answer. In short: Now!
Start right away with our free, on-demand webinar, where you’ll discover how private label products work, how you can use these products to scale your current business and make extra money, and get the keys to your success.
It’s easier than you think. And we’re always here to help if you have questions, so don’t hesitate to reach out!
