It’s the most wonderful time of the year! Almost, anyway. Even though there is still a month or more until the bulk of the holiday shopping begins, NOW is the time to get your online private label store prepped and ready! Whether you’ve got a few holiday shopping seasons under your belt or if this will be your first foray into the wilds of online holiday retail, we’ve got you covered. We’ve put together several helpful tips to ensure your online private label store is ready for the influx of business the holiday shopping season brings.
One of the best ways to encourage online “window shoppers” to commit to a purchase rather than waiting is to add a countdown timer or banner to your store’s homepage. This way, the second a potential customer lands on your site, they’ll immediately see how little time they have left to finish all their holiday shopping. That added sense of urgency will push those shoppers toward making that purchase rather than putting it off for another day.
It’s always a good idea to incorporate the upcoming holiday themes into your products or content for your blog. You could do this by creating custom holiday gift baskets filled with different products that would be perfect for gifts, adding additional holiday-themed products to your online storefront like decorations, and adding a “recommended products” section to the order confirmation page.
You can also update your online store for the holidays by creating blog content with gift ideas, curated shopping lists, and other holiday-related posts to draw in more customers. You may even have your webmaster add holiday imagery to the site itself to get your Amazon store or website visitors in the holiday spirit.
While you may think having customer reviews on your store would invite negative reviews, they’re actually a positive addition for any online retailer. The benefits of including customer reviews far outweigh the bad, as you will cultivate customer loyalty, provide a learning opportunity by using their feedback to improve products and interaction, and boost your SEO (search engine optimization). Additionally, consumers are more likely to purchase a product that has been reviewed online than one that hasn’t.
Since most people will be shopping online for Christmas presents in the coming days, you would save yourself and your customers a lot of frustration by including a shipping deadline notification to your homepage. Make sure the banner informs everyone of the absolute FINAL day they can purchase something and still have it arrive before the holidays. You may even want to look into providing last minute shipping options like overnight shipping to late shoppers. Doing so could attract those shopping procrastinators that may not be able to order at the last minute elsewhere!
Our goal at Private Label University is to see our students succeed, so we’re here to help you in any way we can. If you need help getting your online private label store optimized for the holidays, just contact us anytime!