Just as the title suggests, we are here to help you and those like you that have an interest in private labeling. Success is not only something we’ve personally achieved, but something we can help you achieve as well! The first step towards success in the private label industry is determining whether or not it’s right for you. I’m sure many of the past big decisions in your life have been determined by creating list of pros and cons, and the same concept can help push you in the right direction as well.
It’s always a good idea to know what’s ahead of you when you’re making a possibly life-changing decision, good or bad. We’ve taken the hard work out of it for you and have put together a comprehensive list of any positives and/or negatives that could come your way in your pursuit of private label success.
Victories
It’s Everywhere
One of the biggest indicators of the potential success in private labeling is the face that almost every product on the market for consumers has offerings by private labels. From personal care to paper products, food and beverages to household cleaners, the possibilities are endless when it comes to deciding what to sell under your very own private label.
Unlimited Control
When you private label your own products, you have unlimited control over your success. Whether you’re a coach or service provider expanding your brand and name recognition or an entrepreneur adding a secondary revenue stream, you’re in charge. You have more control over how the products are made, the ingredients or materials used, how your products are packaged and marketed, as well as control over pricing, thus giving you control over your own profitability.
Make it Your Own
Probably the best part of developing your own private label is that it will be the culmination of your hard work and creativity, and as such you want it to be unequivocally “you.” From picking the right manufacturer, creating a logo, and developing a packaging and marketing campaign, every bit of this process is yours. People love real, and by making your private labeled products your own, adding a little bit of yourself to the entire process will ensure that they truly appreciate you and the products and service you provide.
Become a Household Name
Coaches, service providers, and entrepreneurs have private labeled products for years as a means to spread awareness of their business and brand. Just one perfect product can give you the opportunity to become a household name, which means more exposure and more money. Consider Martha Stewart’s lifestyle brand, or Paula Deen’s cookware. What about Kylie Cosmetics or even Cindy Crawford’s furniture line? Any of these scenarios could be you, if you choose to expand your business with a private label product.
Struggles
Trusting the Wrong Manufacturer
As much as we praised the amount of control you will have of every aspect of the process to private labeling, the wrong manufacturer can throw a HUGE wrench in things. If you end up settling for a subpar manufacturer, you could find yourself with a massive amount of incorrectly produced products that you can’t sell. You could end up angering customers by not being able to fulfill their orders if the manufacturer doesn’t ship your products on time. That’s why it is so important toselect the right supplier for your private label business.
Success Takes Time
We aren’t trying to sell the unachievable goal of overnight success, rather we want you to be prepared for the amount of time it may take to turn a big profit. Brand awareness takes time and a lot of customer interaction. Since they say nothing is faster than the internet, having an active social media presence can help move things along.
You may also need special training from experts who have decades of experience in the private labeling business to help you avoid the usual pitfalls so you can find success faster.
And that’s exactly what we’re here to offer! Let us give you the gift of decades of experience, advice, online programs, conferences, and even a trip to China to meet with the best manufacturers out there to ensure the best chances of achieving your own success in the private label industry.
