Think of the last time you asked someone where they bought something, whether it’s clothing, household items, or even perfume. I would be willing to bet that the vast majority will say they got it on Amazon. In the online shopping world, Amazon is King and Queen combined. Any online retailer’s goal is to be sold on Amazon because they won’t get the same kind of exposure for their products anywhere else.
Once you’ve made your way onto the Amazon Marketplace with your private labeled product, your next goal should be to gain the coveted “Amazon’s Choice” badge. Here is everything you need to know about this distinction and what it takes to get one for your products!
Amazon is being unusually tight-lipped about why one product will get the badge while others won’t. However, since Amazon’s Choice was initially designed for voice-activated orders on their Echo devices, it’s probably safe to assume that their selections will be keyword driven. Additionally, when you land on a product page, it specifies that the product is Amazon’s Choice for the specific combination of keywords you searched for. We all know how important keywords are for online marketing, so this is basically just applying them to your Amazon listing in a way that will bring more eyes to your product and increase your chances of being awarded your own Amazon’s Choice badge!
Since we don’t have a good reason why one product will get the Amazon’s Choice badge over another, there are a few different things that stand out that could give us a good idea. Amazon has started putting a few bullet points under each product with the tag that specifies why they like a product. These defining factors include several high ratings from users, competitive pricing, popularity amongst shoppers that use a specific set of keywords, being a bestseller in its category, fast shipping times, eligibility for Amazon Prime delivery, and a lower return rate than similar products.
Put it to the Test
When you take all of these things into consideration, you could end up with your very own Amazon’s Choice tag for your private labeled product before you know it! Now, we must tell you that given the above mentioned factors like a lot of high ratings from several customers and being a bestseller in a category will obviously take time. This means the last thing you need is patience and a strong will.
Private Label University promises to keep you informed of all the latest tips and tricks to help you find success selling on Amazon or private labeling your own brand. An Amazon’s Choice designation is definitely helpful, but you can still be successful without it. You can do this, and we’re here to help you along the way!
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